Too Lazy To Do It is a place to share and discuss creative business ideas. You can find all kinds of innovative, original ideas for new projects, as well as cool ideas already in use that can serve as an insipiration or a lesson. In addition, you’ll find original Tiny Business Plans, news informing you about interesting and useful happenings in the world of entrepreneurship and innovation, and interviews with entrepreneurs, writers, members of the Too Lazy To Do It community, and anyone with something creative to say.

The Story

Too Lazy To Do It started out as a personal project of Lazy Guy and Paolo C. Conti, two entrepreneurs who found that they was always coming up with innovative ideas for cool new projects, and was saddened at the thought that they would never have the time or opportunity to try to put one into practice. After sharing them with friends, they found that his situation was harldy unique; just about everybody they met had creative idea or two that they thought would make a killer business. They were just too busy, too scared, or simply too lazy ever to give it a try. Then Lazy Guy and Paolo had another idea: if we know we’re never going to use these ideas, what’s the point of keeping them to ourselves? Why not share them with world, so that someone, somewhere, someday, might turn one into a reality? Thus, Too Lazy To Do It was born.

The Community

In the beginning there were just their ideas, plus those of a few friends whom he’d conviced to publish their own, and as well as some neat ideas spotted around the world already in use. Little by little the idea caught on, and people from countries all over the world started sending in their ideas; some that were wonderfully creative, others that were solidly pragmatic and well-thought out, a few others still that were, uhh… undeniably original, let’s say. The site eventually outgrew its roots as a modest blog, and has now become a true multi-lingual community whose members include would-be entrepreuners, dreamers, creative types all stripes, and people who just like hearing about fun and ingenious ideas.

The Philosophy

Too Lazy To Do It is based on the idea that sharing ideas and information is conducive to creativity. We do not sell ideas here, we give them as gifts. An idea, no matter how brilliant, can always benefit from some feedback and discussion. Often, people with a business idea are worried about others stealing it, so they end up keeping it to themselves, and never putting it into practice. It’s not possible to steal ideas Too Lazy To Do It: they are all free. It’s a place to put ideas that you want to see realized, or replicated, by others; or ideas for which you want to find collaborators. For many it’s above all a place to find inspiration for their own creativity.

Who Are We?

Too Lazy To Do It is a project by Loft Media Publishing. In addition to Paolo and Lazy Guy, there is a team of writers and editors in from Italy and the other countries, who scout for ideas, dream up new ones in their free time, conduct interviews with creative entrepreneurs, and above all read and publish the ideas submitted by the Too Lazy To Do It community, which is the main creative force behind the site.

Even though the layout is in Italian, the site is still open to creative people anywhere in the world. Feel free to post your ideas in English or in any other language.