A Social Network that Lets People Pay on the Honor System
Posted: Wednesday 3 Mar 2010, under category Ideas

Play now, pay later. This is the motto for the new startup Kwedit, which is offering an innovative payment system: you make a promise that you will pay for digital content, and you get the content immediately. If you don't later make good on your promise, your "Kwedit score" will go down, making you less eligible for future kwedit, whereas a more reliable Kwedit score gives you the possiblilty to bill higher amounts of kwedit, just like with real-life credit.
The service is designed around the purchasing of digital content and in particular online games, for which much of the market is composed of teenagers, who often don't have a credit card with which to pay for things online. But they do have cash and a computer, and Kwedit wants to make it easier for them to spend their cash online. The company is partnered with 7-Eleven stores, which already sell pre-paid cards for online gaming.
Kwedit offers two payment models. The first allows users to pay cash at a 7-Eleven for what they buy online, they just make the purchase online, print out a sheet with the payment info, and take it to the store to pay. Upon payment the goods are sent to their account.
More interesting, however, is the second model, called Kwedit Promise, that allows users to recieve the goods they want immediately, on the basis of a promise to make the payment by a certain fixed date. In this case they get a Kwedit Score, which they can build up by making reliable payments and earn the right to bill higher amounts with credit promise. Since the amounts users start with at the beginning are low, there isn't much to lose if they never make the payment.
This is a pretty interesting concept, and I am curious to see how it will turn out. HOw big is the market for this sort of thing? After all, a lot of teens have pre-paid cash cards from their parents' banks, with which they can buy stuff online. One to keep an eye on.
Tip: Cool Business Ideas









